Running the baseball Instagram account helped me develop a strong understanding of audience engagement, branding and the business side of media. I created graphics, game updates and promotional content designed to increase interaction and keep students, parents and players connected to the program. Through managing the account, I learned ways to impact engagement and provide for the audience, while also recognizing the importance social media has on a brand. This experience showed me how effective and original content can build an identity and use that to connect and reach its audience.